What Is Preception and Why is it Important?
Preception can be defined as a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. Why is preception impetant in study of OB? Simply because people's behavior is based on their preception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important.
Factor Influencing Perception.
PERSON PERCEPTION : MAKING JUDGEMENTS ABOUT OTHERS
Attributin Theory
Attribution theory has been proposed to develop explanation of the ways in which judge people differently, depending on what meaning we attribute to a given behavor.
Internally caused behaviors are those that are believed to be under the personal control of the individual. Externally caused behavior is seen as resulting from outside causes; that is, the person is seen as having been forced into the behavior by the situation.
One of the more interesting findings form attribution theory is that there are errors if biases that distort attributions. For instance, there is sbstantial evidence that when we make judegment about the behavior of other people, we have tendency to underestimate the influence of internal of personal factors this is called the fundamental attributin erros.
There is also a tendency for individuals to attribute their own success to internal factors such as ability or effort while putting the blame for failure on external factors such as luck this is called the self-serving bias.
FREQUENTLY USED SHORTCUTS IN JUDGINS OTHERS
selective Perception any characteristics that makes a person, object, or event stand out will increase the probability that it will be perceived. Why? because it is impossible for us to assimilate everything we see- only certain stimuli can be taken in.
Hallo Effect when we draw a general impression about an individual on the basis of a single characteristics, such as intelligence, sociability, or appearance, a halo effects is operating.
Contrast Effect there's an old adage among entertainers who perform in variety shows: Never follow an act that has kids or animals so much that you'll look bad comparison.
Projection it's easy to judge others if we assume that they're similar to us. For instance, if you want challenge and responsibility in your job, you assume that others want the same. Or, you're honest ant trustworthy. so you take it for granted that others people are equally honest and trustworthy. This tendency to attribute one's own characteristics to others people - which is called pojection can distort preception made about others.
Stereotyping when we judge someone in the basis of our perception of the group to which he or she belongs, we are using the shortcut called streotyping.
"Generallization is not without advatages. It's a means of simplifying a complex world, and it permits us to maintain consistency."
Preception can be defined as a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. Why is preception impetant in study of OB? Simply because people's behavior is based on their preception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important.
Factor Influencing Perception.
- The Perceiver
- The Target
- The situation
PERSON PERCEPTION : MAKING JUDGEMENTS ABOUT OTHERS
Attributin Theory
Attribution theory has been proposed to develop explanation of the ways in which judge people differently, depending on what meaning we attribute to a given behavor.
Internally caused behaviors are those that are believed to be under the personal control of the individual. Externally caused behavior is seen as resulting from outside causes; that is, the person is seen as having been forced into the behavior by the situation.
One of the more interesting findings form attribution theory is that there are errors if biases that distort attributions. For instance, there is sbstantial evidence that when we make judegment about the behavior of other people, we have tendency to underestimate the influence of internal of personal factors this is called the fundamental attributin erros.
There is also a tendency for individuals to attribute their own success to internal factors such as ability or effort while putting the blame for failure on external factors such as luck this is called the self-serving bias.
FREQUENTLY USED SHORTCUTS IN JUDGINS OTHERS
selective Perception any characteristics that makes a person, object, or event stand out will increase the probability that it will be perceived. Why? because it is impossible for us to assimilate everything we see- only certain stimuli can be taken in.
Hallo Effect when we draw a general impression about an individual on the basis of a single characteristics, such as intelligence, sociability, or appearance, a halo effects is operating.
Contrast Effect there's an old adage among entertainers who perform in variety shows: Never follow an act that has kids or animals so much that you'll look bad comparison.
Projection it's easy to judge others if we assume that they're similar to us. For instance, if you want challenge and responsibility in your job, you assume that others want the same. Or, you're honest ant trustworthy. so you take it for granted that others people are equally honest and trustworthy. This tendency to attribute one's own characteristics to others people - which is called pojection can distort preception made about others.
Stereotyping when we judge someone in the basis of our perception of the group to which he or she belongs, we are using the shortcut called streotyping.
"Generallization is not without advatages. It's a means of simplifying a complex world, and it permits us to maintain consistency."
